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BROWSER WARSSearch technology, once relegated to library science departments and remote corners of computer science labs, went mainstream with the Internet, spawning such once-giant brands as Lycos, AltaVista and Yahoo. These engines proved that the Web could be indexed, but they failed when it came to giving users what they wanted. Stanford students Sergey Brin and Larry Page figured out how to use the structure of the Internet -- the way pages link to one another -- to put the most relevant items at the top of a search list. Ultimately, this set the standard, and gave their firm, Google, a massive lead in the industry.In the 1990s, Stanford students Sergey Brin and Larry Page figured out how to use the structure of the Internet -- the way pages link to one another -- to put the most relevant items at the top of a search list. Their discovery transformed their garage startup, Google, into the Internet's top search engine, a household name and even a verb. NPR's Rick Karr reports. If Web users don't pay for a search, how do search engines make money? Karr traces the ways these companies earn cash, from sponsored links to ads that somehow seem to know exactly which page to appear on. April 14, 2004 Search engines may soon use personal information to return
better search results. Google's plan to offer an e-mail service that
delivers ads based on e-mail keywords has privacy watchdogs nervous.
April 16, 2004 Posted by : Devendra Sharma, free lance web designer Authors / webmasters / copywritors are thereby invited to post their articles related to online world on our website, you could also post your web address along with email at the bottom of your articles. Email your article with relevant details at : info@cyberspoint.com |
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