Understanding Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and is a subset of Search Engine Marketing. We research your market and competition where we decide which key phrases would be the most suited to your products or services and are being used the most by consumers in the search engines. To compete for top relevant placement this action helps us to figure out the time and cost. Our SEO staff is highly expert at Internet Marketing with Google, Bing, and Yahoo! technology experience in off-page and on-page search engine optimization.

PROS SEO and Content Marketing experts will assist you to enhance the visibility of your website on Google, Bing and other search engines. To strongly promote your online presences PROS has with developed certified Online Marketing strategies for over 15 years on the internet.  Throughout the world (including in San Diego) in order to obtain online exposure with our Internet Marketing and Web Technology services and products we have provided our help and assistance to both small and large businesses. To help you to achieve short and long term business goals, our strategic SEO and Content Marketing techniques are always there as these customized business strategies will create targeted traffic to your website.

Furthermore, we are highly experienced in video SEO on YouTube, Vimeo and other video formats including websites with rich snippet web 2.0 content from Google. PROS Video SEO and Content Marketing Services are highly efficient and will take your business to the next level. to create better exposure for your business, our Video Search Engine Optimization will surely help you to the fullest. Statistics states that a properly optimized video is 53 times likely to rank on Google search engine page number 1 than a website. Promoting your websites with the help of videos is now in trend these days and you can do so to boost your businesses to rank on search engines results.  Working closely with you and your business team, that is what a just Video Optimization is and at PROS we will examine your brand, your competitors, your target audience and your search engine phrases to develop the best Video SEO strategy for you. Our Video Optimization will definitely convert a visitor into a client.

A lot of Search Engine Optimization (SEO) algorithms, hummingbirds, pandas, and penguins have been developed by Google. Several of the Google algorithm updates come with no prior notification. In an unprecedented move, Google announced this mobile friendly SEO update to give website publishers a chance to update their websites ahead of time. The mobile-friendliness as a ranking signal for SEO (there are almost 200 signals) is the latest huge change from Google. Here is an exact quote from the announcement. “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.””. Google also mentioned “users will find it easier to get relevant, high quality search results that are optimized for their devices.”  Furthermore Google said, “Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search”. To prepare for this major Google SEO update make sure your website is mobile friendly.

Google indicates that mobile friendliness will:

  • Have a significant impact on search results.
  • Be used as a ranking signal.
  • Will impact all sites worldwide in all languages.
  • If the desktop and mobile version of a site are treated as separate entities (www. and m.), both desktop and mobile URLs can be shown in desktop search results, and their ranking may be lower than if Google understood their relationship to each other.


Read more: http://www.internetsearchinc.com/blog/

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